On today's episode I'm chatting with Beverley Cheng. Beverley is a fitness expert and the Founder of Born To Sweat, a fitness blog and brand. While so many people have blogs, Beverley is an example of someone who successfully turned her blog into a business, starting with e-books and workout classes and evolving into week-long fitness retreats. We talk about how Beverley got into the fitness industry and turned her passion into a business. While Beverley is a fitness expert, she’s also a very strong and smart entrepreneur, so I wanted to focus our conversation how she managed to take her social media and turn it into a successful brand. We talk about how to enter the fitness blogging space, tangible tips for going viral, tips for releasing an e-book, how she planned and marketed her retreat (it sold out), Pinterest for business and so much more. And we also get into fitness tips like what to do if you’re a beginner, 3 tips for shaping up, and promoting a life of balance. Whether you’re looking to get into blogging or wanting to turn your social media business into a brand, this is one episode you shouldn’t miss! To connect with Beverley, click HERE To learn more about Born to Sweat, click HERE To sign up for The Ultimate Sweataway, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERE To sign up for the Icing & Glitter newsletter, click HERE