✨ Lauren Denowitz, Global Head of Entertainment at AB InBev (home to Budweiser, Corona, Stella Artois, Michelob Ultra and more)Key Topics:☁️ Importance of making value driven career decisions☁️ Starting and growing an Instagram food blog in New York☁️ Breaking into the world of Entertainment Marketing☁️ Transferable marketing skills in the CPG industry☁️ Launching Super Bowl marketing campaigns☁️ Benefits of working with a career coachSummary:Denowitz started as a marketing associate at Phillips, grew to marketing manager, and switched to Anheuser-Busch. She worked on Phillips' Advent, a mother and childcare brand featuring breast pumps and baby bottles. Denowitz thenmoved to Anheuser-Busch, working on Land Shark Lager and Becks, handling all aspects of marketing from comms to innovation. She joined Stella Artois team, eventually becoming head of marketing for the brand in the US. While she was there, she worked on Super Bowl campaigns featuring Sarah Jessica Parker and Jeff Bridges to promote Stella Artois. The episode then dives in to Denowitz's decision to consult with a career coach to explore values and personal branding, leading to a focus on resourcefulness and entertainment. She expands the benefits of working with a career coach. Denowitz then shares details about her transition to a new role as head of owned entertainment at Anheuser-Busch. Including how helped establish an entertainment studio to source, develop, and co-finance premium content like TV shows, movies, and podcasts to help grow the beer category through storytelling and social activities.Join the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co