Listeners, we are back this week with Esperanza Teasdale.
Esperanza Teasdale is currently the VP/GM Hispanic Business Unit for PBNA responsible for the overall Hispanic strategy, engagement and sales for our +$2 Billion Hispanic business in North America.
Esperanza has an extensive history at Pepsi Beverages Company and began her career as a Brand Manager. Over the past 18 years she has demonstrated excellence in a range of roles driving business results across brands including Pepsi, Propel, Aquafina and Lipton to name a few. Prior to the HBU she led the shopper marketing agenda for 7-Eleven and Circle K where she successfully led Joint Business Planning, delivered innovative shopper marketing solutions and accelerated business results. She is a proud founder of the PepsiCo Demand Accelerator where she helped build the shopper marketing capability and drive our brand must win battles with retailers. Under the leadership of Esperanza, our core brands have accelerated revenue growth while transforming the marketing experience. She has a legacy of growing talent and recognized as a leader in driving Diversity and Engagement. She is the executive sponsor to the Adelante ERG for PBNA.
Esperanza started her career as an Industrial Engineer at Unilever where she worked for 5 years in manufacturing/operations in a bakery for Arnold bread. She then moved to a district sales manager role selling bakery products which led to her first regional marketing role. From there she continued her career in marketing across various brands and innovations.
Esperanza was born in Long Island, NY and is a first-generation Ecuadorian/Colombian daughter to Pablo and Esperanza Escobar. She is married to Jeff Teasdale and has two children. She enjoys yoga, traveling and spending time with family. She is a graduate from Rutgers University, College of Engineering and The University of Connecticut, MBA.
She is a board member for two non-profits that are focused on youth higher education and leadership development: AMBYESE and Kids Helping Kids. She is also a member of the Bennett Cancer Center Hope In Motion Executive Committee.
She was recently named to the 2021 People en Español’s 25 Most Powerful Women Poderosa list.
 
During our conversation, we talked about:

Her experience working at Pepsico.

The juntos crecemos program and the commitment to support the Latinx / Hispanic community.

How she felt when she realized her Latinidad was fading away.

 
Relevant Timestamps
3:44 - Her role in PepsiCo
4:58 - Her latinidad fading away
8:08 - the nuances of the latino culture
8:41 - Juntos crecemos
11:42 - The marketing machine of big corporations
16:27 - getting the word out
 
Find out more about the Juntos Crecemos initiative:
Pepsico Juntos Crecemos Website
Pepsico Juntos Crecemos Instagram
Pepsico Juntos Crecemos Facebook
 
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