This episode is not sponsored by Wistia.... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.In today's episode, Rachel and I discuss:What brand affinity marketing isHow brand affinity marketing is different from brand advocacyRachel's favourite examples of brand affinity marketing from companies and campaignsHow to achieve brand affinityWhy you might need to look beyond your marketing team to achieve brand affinityResources to help you get started with brand affinity marketingDISCUSSED ON THIS EPISODE:https://wistia.com/series/one-ten-one-hundredhttps://www.thisgirlcan.co.ukhttps://www.youtube.com/watch/?v=XjJQBjWYDTshttps://www.brandwatch.com/blog/brand-affinityhttps://wistia.com/about/brand-affinity-marketinghttps://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand/https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-incCONNECT WITH RACHEL:https://twitter.com/realrachelfinchhttps://www.fanmadefilmpodcast.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.comSee ya next week! See acast.com/privacy for privacy and opt-out information.