On the show today is Ashley Levesque. She's the Director of Marketing for Demio, a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer.I wanted to bring Ashley on because it's not every day you talk to someone who's done marketing in the robotics industry, let alone someone who's done it really well.She also doesn't come from a traditional marketing background. She was a theater kid, a waitress, and an executive assistant and then found her way into marketing — though as you'll hear, there's actually a very consistent theme throughout her career.You'll hear about how you can bring life and humor to boring industries like robotics (and why there's no such thing as a boring industry), how they leveraged channel sales to extend their marketing far beyond themselves, and what it means to be a challenger brand in an old, established industry.More on Ashley:
Ashley Levesque on Linkedin
Demio
Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim? Thank Ashley for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.comYou can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

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