On the show today is Dan Murphy. Dan is the Director of Marketing at Privy — one of the leading Shopify apps. Previously, he was the Director of Product Marketing at Drift — the conversational marketing platform.I wanted to bring him on because Dan is a student of product marketing — a discipline in marketing that isn't talked about enough. He's fantastic at product launches, positioning, education, and driving product adoption.You'll hear about the key to successful product launches and how to keep them up without overhyping yourself, what he learned running marketing for a local politician, and why writing a book was one of the first things on the to-do list when he started at Privy.More on Dan:
@_danieljmurphy on Twitter
The Product Launch Masterclass
Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim? Thank Dan for coming on the show with a quick tweetIf you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membershipI write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.comYou can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.

★ Support this podcast ★