So what's your story? What, what is it that brings you right to this episode? What have you been through? What have you experienced? Where have you failed? Where have you succeeded? In this episode, my guest and I talk about how important stories are. Why are we talking branding, marketing and sales on the server strong finish strong podcast? Well as because in our 40s and 50s, somewhere along the line we are going to be facing with big faced with change. monumental change. In many cases. If you own a business, you may be stepping away from that business or selling that business. If you're an executive, you may have left the corporate world because you are either sick and tired of it or you're a victim of ageism, and you're thinking about that next adventure. I believe there is an asset that you need to bring with you. As you either step away, sell your business or step into your own business. And that asset is your story. My guest, Gunilla de Santo, is a detail-oriented big picture thinker and has had her fingers in a lot of creative pies. As a heartfelt and expressive storyteller, and with a love for all things visual, she has enjoyed a multifaceted career in arts and entertainment.‍A native of Sweden, she started her career there as a dancer and back-up singer. After her move to the US, she became a promotions executive in the recording industry where she earned several gold records for her contributions.  She and her husband, Sam, are partners and Co-Creative Directors at S&G Studios, which is a boutique creative agency specializing in branding through storytelling. They help their clients stand out against the competition and attract their ideal clients by telling their unique story of who they are, what makes them special and why they should be hired.You can find Gunilla at https://www.sandgstudios.com/To learn more, visit:www.servingstrong.comListen to more episodes on Mission Matters:www.missionmatters.com/author/scott-couchenour