Welcome to a special "Brand Strand" Episode of "The Good Listening To Podcast" with me Chris Grimes!"Brand Strand" is where I wrap an Episode of the Podcast - with its strong storytelling structure - around a particular individual or Company to amplify their Company or Personal Brand.And so with that in mind, please welcome to the "GLT Clearing", Fiona Wylie: Founder of "The Brand Champions"."Blending Boundaries: Building Brands":Fiona Wylie works with Brands and Agencies - Big & Small - to help them love their Brands even more!As she says:I've been a Client most of my life: I know what Clients WANT. I know how they THINK. And I now how they BUY."We are passionate about using our expertise to bring the client’s voice into the heart of an agency. Our mission is to cultivate client-agency partnerships built on trust, collaboration and mutual support. We believe it’s this alchemy that delivers results".More about Fiona on her website:After rising through the ranks, to become a Brand Director at Perrigo, Fiona spotted an opportunity to swap sides and take her ‘client-side’ expertise into agency life. In 2018, Fiona’s business, Brand Champions was born. She is a firm believer that time invested early and consistently in maintaining and supporting the client-agency relationship is fundamental to success.Fiona has over 15 years experience working with big household brand names including British Airways, Clover, Nestle and Benadryl. Winner of multiple innovation awards and recognised as a ’Rising Star’ by Marketing Week,http://www.thebrandchampions.co.uk/about_usYou can also Watch/Listen to Fiona's special "Brand Strand" Episode here:https://vimeo.com/chrisgrimes/gltbrandstrandfionawylieSo - thanks for listening! "The Good Listening To" Podcast is the series that features "The Clearing":  Where all good Questions come to be asked and all good Stories come to be told!Think "Desert Island Discs" but in a Clearing - and with Stories rather than Music!There are some lovely juicy storytelling metaphors to also enjoy along the way:The Clearing itself - A Tree (where we get to "shake your tree to see which storytelling apples fall out, in the form of a lovely storytelling exercise called "5-4-3-2-1") - some Alchemy - some Gold - and finally a Cake with a Cherry on Top!Also think about William Shakespeare - and about Jaques in "As You Like It" in particular:"All the world's a stage,And all the men and women merely players;They have their exits and their entrances,And one man in his time plays many parts,His acts being seven ages..."And as my Guest in the Podcast:  Now is your 'moment in the sunshine' to share your story!Who are you? What's your story? And what 'life-lessons-learned-along-the-way' would you like to share with us? And just to get bit "existential on yo ass" too (!) what would you like your legacy to be?  How would you most like to be remembered?And all my guests have at least 2 things in common: They are all Creative individuals  - and all with an interesting story to be told!If you'd like to find out more, then please do check out my websites www.secondcurve.uk + www.instantwit.co.uk - and there's also a dedicated "Good Listening To" Facebook Group c/o the link above.Plus if you'd be interested in the experience of being given "a damn good listening to" yourself, or you'd like to explore the idea of some Personal Impact Coaching from me CG - to help 'Level Up' your IMPACT - then, by all means, do get in touch via any of the usual social media channels (see above) or you can email me at chris@secondcurve.uk Here too is a link to my 'Level Up' your IMPACT Flyer: https://secondcurve.uk/app/uploads/2018/06/SC_level-up.pdf