76 min listen
The Marketing Playbook for Success when you launch into Target with Le Mini Macaron's co-founder Christina Kao (Part 1)
The Marketing Playbook for Success when you launch into Target with Le Mini Macaron's co-founder Christina Kao (Part 1)
ratings:
Length:
46 minutes
Released:
Apr 14, 2023
Format:
Podcast episode
Description
This is Christina Kao for Female Startup Club.
Hi hello!!! It’s Doone here, your host and hype girl popping into your ears on a beautiful day from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their businesses to 7 figures in annual recurring revenue and above; what’s working now and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.
Today on the podcast, we’re learning from Christina Kao. Christina is the co-founder of Le Mini Macaron. A privately-funded, indie beauty brand that launched in 2015 with a focus on making gel manicures easy, affordable, and fun to DIY at home. The nail brand has since launched in over 30 markets, including retailers like Sephora, ULTA, Target, and Asos along with about a million other ones. This episode was so much fun and we hit on so many gems when it comes to setting yourself up for success with your supply chain, your retail partners - specifically how to approach your marketing when you launch into something like Target - and product development through the lens of social media.
And while I’ve got you here I’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants.
Let’s get into this episode, this is Christina for Female Startup Club.
LINKS WE MENTION:
Le Mini Macaron's Instagram
Christina's Instagram
Christina's LinkedIn
Le Mini Macaron's LinkedIn
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
Archive: www.archive.com/FSC
Hi hello!!! It’s Doone here, your host and hype girl popping into your ears on a beautiful day from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders and entrepreneurs to understand how they’ve built their businesses to 7 figures in annual recurring revenue and above; what’s working now and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.
Today on the podcast, we’re learning from Christina Kao. Christina is the co-founder of Le Mini Macaron. A privately-funded, indie beauty brand that launched in 2015 with a focus on making gel manicures easy, affordable, and fun to DIY at home. The nail brand has since launched in over 30 markets, including retailers like Sephora, ULTA, Target, and Asos along with about a million other ones. This episode was so much fun and we hit on so many gems when it comes to setting yourself up for success with your supply chain, your retail partners - specifically how to approach your marketing when you launch into something like Target - and product development through the lens of social media.
And while I’ve got you here I’ve also updated the grant doc with a bunch of new grants all over the world that are ready to be applied for this month and you can download it by going to femalestartupclub.com/grants.
Let’s get into this episode, this is Christina for Female Startup Club.
LINKS WE MENTION:
Le Mini Macaron's Instagram
Christina's Instagram
Christina's LinkedIn
Le Mini Macaron's LinkedIn
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Say hello to Doone: hello@femalestartupclub.com
Archive: www.archive.com/FSC
Released:
Apr 14, 2023
Format:
Podcast episode
Titles in the series (100)
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