17 min listen
How a random TikTok video generated more than 800,000 signups for a bridal tech startup, with Leslie Voorhees Means, Co-Founder of Anomalie
How a random TikTok video generated more than 800,000 signups for a bridal tech startup, with Leslie Voorhees Means, Co-Founder of Anomalie
ratings:
Length:
44 minutes
Released:
Jul 20, 2020
Format:
Podcast episode
Description
A disruptive bridal tech startup that has more than 4 billion options to customise a wedding dress, for a fraction of the cost of regular gowns. Genius!
In this episode we're talking about the lightbulb moment that lead to Leslie starting the business with her now husband, how her background in product development at companies like Nike and Apple became one of their biggest strengths, key advice for fundraising and the moment that a random TikTok video went viral and generated 800,000 sign ups to their website in month alone.
LINKS WE MENTION:
Anomalie's Website
Anomalie's Instagram
Podcast: Radiolab
Podcast: How I Built This
Book: Option B: Facing Adversity, Building Resilience, and Finding Joy
In this episode we're talking about the lightbulb moment that lead to Leslie starting the business with her now husband, how her background in product development at companies like Nike and Apple became one of their biggest strengths, key advice for fundraising and the moment that a random TikTok video went viral and generated 800,000 sign ups to their website in month alone.
LINKS WE MENTION:
Anomalie's Website
Anomalie's Instagram
Podcast: Radiolab
Podcast: How I Built This
Book: Option B: Facing Adversity, Building Resilience, and Finding Joy
Released:
Jul 20, 2020
Format:
Podcast episode
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