Today we're hearing from the co-founder of Cowbucker, inventor of "the Bucker," a hat that's part trucker lid and part cowboy brim. According to them, it's "probably mankind's greatest invention."
Here's the wild part: they have sold close to 50,000 of them since launching in October 2014.
In today's episode, Derek shares his journey with us, and tells what he's learned along the way.
We'll find out:

How they sold their 144 units as their first order... with only a prototype
The unfair advantages that propelled their early success
After that initial success, how they scaled by repeating the same success
Derek's advice for running a successful Kickstarter
How Cowbucker drove traffic to their Shopify store

Tune in for more details!
Resources

Cowbucker - Use code KURT25 to get 25% off your Cowbucker hat. (Good from 10/9/18 to 10/16/18)
Kickstarter Campaign: Cowbucker Presents the Bucker
Book Recommendation: Traction by Gino Wickman
Book Recommendation: Marketing That Works by Leonard M. Lodish
App Recommendation: Tidio

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