You'll hear the answers to:

With all the shiny toys available for merchants, how should you prioritize them?
If someone feels totally overwhelmed as a merchant, what’s the one thing they should hire out to alleviate the stress?
What's the formula to determine product pricing? Are there good methods for testing different price points with your customers?
How do you properly split test multiple ad creatives for a new product, prior to launching conversion campaigns?

Plus Kurt gets a new jacket, and Paul knows who shot JFK.
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Kurt's rad denim jacket, a gift from Pak Rat Ink.

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