Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry. His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone. Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything.  An important first step of split testing is questioning your assumptions. (We all know what happens when we assume.) Here are a few recent tests Kurt and company have run. We discuss the results on the show...yes, that's a teaser. Listen to find out what test won!  Does free shipping always result in better performance (and is it even worth testing)? Should I put a slider on my home page?  What about hero images and banners on my category pages? Do add-to-cart buttons on your collections pages help or hurt conversions? What about stuffy old early 2000s breadcrumbs - are they helpful or not? Plus, favorite tools, tips, and tricks that Kurt uses often.