Today's guest is Russ Henneberry. Russ is a content marketing rockstar who has worked with the likes of Neil Patel & Crazy Egg, Salesforce.com, Network Solutions, and many others. He is the Editorial Director for Digital Marketer, the company behind the ever-popular Traffic and Conversion Summit. Russ is also author of the new book "Digital Marketing for Dummies", which he wrote alongside digital marketing superstar Ryan Deiss. In today's episode, we talk about content marketing for eCommerce. A lot of merchants just flat get this wrong, and Russ digs into important topics like frequency, strategy, and how to create content that actually helps with conversion.