While most businesses think that a website is important for their businesses, they very rarely understand the user experience issues that can affect the conversion rate. The issues run way deeper than we realize. And these issues might be as insignificant as color or messaging that can have a huge impact on consumer psychology. Unless you have a deep understanding of these issues and the toolset to provide you with the data that you need to discover these issues, you might not know why your site traffic doesn't convert and what objections your customers may have in doing business with you.In today's episode, our guest, Ross Davies, shares his insights on the steps for objection hunting and how that can help with discovering user experience issues on a website. He also discusses how factors as insignificant as the color or size of a button can drive the conversion rate. Finally, he discussed several stories where he was able to fix conversion issues through their approach of objection hunting and the tools and technologies that can help with these issues.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.