If you ask anyone what's most important for a business, they will have a million different answers. The answers could be things such as marketing, engineering, quality, and employee experience. But if there is one thing that matters more than anything else, it's cash. Either you have it, or you don't. You can fake marketing. You can fake revenue. You can fake success. But you can't fake cash.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss Cash Flow Management best practices. We discussed the differences between cash and accrual accounting and how that might impact the predictability of cash flow. Finally, we discussed the impact on cash flow because of poor inventory optimization, supply chain unpredictability, and inability to collect your AR.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.