There is no question that ChatGPT is extremely powerful, but who knew that it could even browse the web, which made it harder for commerce brands who were already struggling with the heavier lift required to enable eCommerce? But it also offers tremendous opportunity for brands who are willing to capitalize on the AI capabilities as once AI is fully rolled out, capabilities such as search and chat might see a huge merge in functionality as the search experience is likely to be conversational in the future.In today's episode, our guest, Michael Vax, discusses how AI will impact eCommerce. He discusses the impact on both the front end and the back end and the changes we are likely to see because of AI. Finally, he describes several examples where AI is likely to have the most impact, such as deep fake, personalization, and configurator.If you’d like to learn more about his book, head over to commerceisdigital.com/ai-ecommerce-book. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.