B2B companies have very different needs for eCommerce than B2C. In some B2B verticals that might be slightly service-oriented, even the product model might not be defined. But to be successful with B2B eCommerce initiatives, having a refined product model is essential. By the way, that’s not the only challenge. The bigger challenge would be the integration of eCommerce with ERP. And while you might feel that it might be plug-and-play, it rarely is because of the ever-changing interfaces and APIs.In today's episode, our guest, Arno Ham, discusses the importance of pre-integrated eCommerce platforms for ERP systems. He also discusses the challenges with ERP and eCommerce integration, such as the need for eCommerce to be real-time while the ERP systems require downtime for maintenance and upgrade. Finally, he discusses the industries that are fit for the configurator and B2B commerce business model.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.