While there is much talk about the coolest eCommerce platforms out there, the large majority of the market share is still in the brick-and-mortar setting, especially among retailers. This makes the POS and OMS experience far more critical than eCommerce. Also, to get the eCommerce experience right, you need to have: Omnichannel experience and Unified experience. Whatever the name you may want to give, it's a necessity. In today's commerce experience. So how can Fluent Commerce help?In today's episode, we are going to independently review Fluent Commerce’s capabilities. We covered many grounds, including why the OMS is going to be a need for large retailers in their architecture, even if it might feel unnecessary. Then we discussed how it interacts with other toolsets in the architecture. Finally, we discussed why the best-of-breed approach may not be as expensive as it might appear due to the pre-baked integrations available through the commerce providers.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe to your favorite podcasting platform.