No one appreciates uncertainty. It is even more frustrating when the uncertainty may not be in your control. And if you are an executive of a company, navigating through difficult times has a toll on everything. The uncertainty could be related to macroeconomic trends such as recession, trade tensions, or merely changing consumer behavior. These macroeconomic factors directly impact not only the top line but also the bottom line. What would you do if your job was to help a company navigate through difficult times?In today's episode, we have our guest Mark Jaffe from Strategic Growth Consulting, who discusses how macroeconomic trends impact consumer behaviors. He also shares his insights on what business owners might do to combat uncertainty associated with macroeconomic factors by understanding customer behavior better and shifting the mindset from cost-saving to opportunistic organization. He also shares several stories of companies that faced macroeconomic uncertainty but ended up growing instead.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.