As your company grows, you might feel the need for software as you encounter each problem. The software landscape is hard to navigate, and if you don't understand the role each system, such as ERP, E-commerce, and CRM systems play. You could create an extremely patchy architecture, which typically results in significant admin overhead and conflicts among teams, causing your growth to slow down.In today's episode, we have our guest Gill Walker, who discusses why CRM is important and how that fits among other systems such as ERP and E-commerce. He also shares several best practices for executives embarking on a CRM implementation journey. Finally, she shares several stories about the poor implementation she has seen and the lesson learned from them.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.