Do you care for your vendor relationships? Well, your vendor relationships are as important as your customer relationships. If you are dealing with international vendors such as China, Mexico, or India, your relationship with vendors and understanding of their culture could impact your bottom line and growth.In today's episode, we have our guest Francois Jaffres from Noviland, who discusses what manufacturers need to know about working with international suppliers. He also shares his insights into why the transactional approach does not work while collaborating with international suppliers. Finally, he shared what other options companies might have to access international supplier markets without having pre-existing relationships in these countries.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.