Growing a company today is no longer the same as it used to be five years back. Today your customers expect you to be thought leaders in your industries. While we have been using social media to enhance our personal and company brands for quite some time, the game has entirely changed in the last three years. The companies that are actively promoting their brand and encouraging their employees to elevate personal brands will have a substantial edge compared to the rest.In today's episode, we have our guest Katie Thomas from Leaders Online, who discusses the importance of personal brands and why personal branding is essential for personal growth and corporate branding. We also had a chance to touch on why accounting and finance subject-matter expertise is critical for marketers to reduce marketing spend. Finally, she also covered how executives can drive their employees to be more active on social media to generate opportunities. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.