If you are an SMB lifestyle business and have had growth challenges, your end goal could be selling to an investor or a PE firm. Even if you are a second or third-generation business, your business's chances of survival would be slim if you don't follow the modern procedures for running your business. Operating a business has become even harder as the game has completely changed in the last three years, especially with COVID.In today's episode, we have our guest Damon Pistulka from Exit Your Way, who discusses why word-of-mouth or traditional marketing strategies are no longer enough for business growth. He also touches on his growth secrets and how they have been able to rule the market through the network effect. Finally, we touched on what buyers look for when business owners try to sell their business. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.