Mike Montague Interviews Bill Cates on How to Succeed with Radical Relevance. Find Bill Cates online at https://referralcoach.com/    In this episode: Best attitude, behavior/technique to Succeed at Radical Relevance Meet people in favorable circumstances There are 17 principles of Radical Relevance Narrow your market to reach your target audience Start small and THEN go bigger Lead with value by putting others first Be relevant or be forgotten Success is abundance with balance Find Bill's book, Radical Relevance, on Amazon here: https://www.amazon.com/Radical-Relevance-Sharpen-Marketing-Message/dp/1888970022  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!