Product packaging is as important as the product itself. Poor packaging could cause issues with delivery, failures, and increased returns. These issues typically lead to a bad customer experience.In today's episode, we have our guest Mark Oser from Anteris Consulting Group, who discusses How to launch new products by simply changing the packaging. He also shares his insights into how to take new product packaging ideas from concept to design. Finally, he sheds light on design challenges that COOs and CFOs must be aware of, before launching a new product line.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.