The last three years have changed the way businesses operate, with podcasts and video becoming the most consumed media for information consumption. With 80% of the B2B sales decisions are being influenced by industry influencers and consultants, today's businesses need to be thought leaders in their spaces. But who drives thought leadership in a company? In today's episode, we have our guest Chris Grainger, who discusses how his company EECO, a large electrical distributor, needed to change the way they sold to their customers. He also touches on how they started their journey of thought leadership, highlighting heroes in their community, which has helped them strengthen their position in the market and acquire net new business in a whole new different way.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.