One T-shirt takes around 700 gallons of water to manufacture. This is how important the water industry is that not many people understand. The water industry also has a complex sales cycle with several handshakes in the process. And yet it has one of the most legacy processes for the aftermarket industry, with the majority of the sales processes not being digital. But is that changing? Would existing solutions in the market be sufficient for the water industry? If not, then what do we need? How different would be the digital commerce solution for the water industry? And how this industry can prepare for digital transformation? In today's episode, our guest, Noemi Kis, shares her insights into how the water industry works and how its sales cycle differs from other industries. She also provides some facts about the water industry and how many stakeholders will be involved in it. Finally, she provides her insights into buying groups, payment flows, roles and responsibilities of different players involved in the sales cycle, and supply chain. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.