When it comes to growth, personal branding and social media play a huge role. While most companies might be present on social media, only a few understand their algorithms' nuances and have mastery in creating viral posts. Among other social media platforms, LinkedIn is the most powerful when it comes to marketing for B2B brands targeting executives. LinkedIn is also equally powerful for personal branding and positioning yourself as an expert in a given field.In today's episode, we have our guest Cory Warfield from ShedWool, who discussed how he became a popular LinkedIn Influencer with nearly 250K followers through his authentic content and personality widely admired on LinkedIn. We also got a chance to discuss what finance and operations executives need to do to start their LinkedIn journey and why it's important to be present on LinkedIn. Finally, we discussed the nuances of LinkedIn algorithms and how to create content that will give you high visibility on LinkedIn.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.