When it comes to SEO and digital marketing, it’s hard to find someone more knowledgeable than Rand Fishkin. His popular blog, hundred of keynotes, and 2 hyper-successful SaaS businesses are a testament to his skill.If you’re looking to start an online business in 2024 this is the episode for you! Rand shares the role content marketing plays in marketing today. How social media can be used to generate leads, and why appealing to everyone will appeal to no one.Key Takeaways:You have to know your audience if you’re going to start an online business in 2024. Talk to them and intimately understand their struggles and what they need.Use social media as a lead generation strategy to attract tons of people to your business.You need to zig while your competitors zag. Be different and set yourself apart by being the solution to the problem your customer has.Resources:Join the UpFlip Academy today: https://www.upflip.com/membershipThe Principles I Used to Scale My Business to $1M/Year: https://www.upflip.com/podcastConnect with Rand: https://www.instagram.com/randderuiter/Connect with UpFlip: On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts. Thanks for listening!