Do Google Ads work and what's the best way to use Google Ads for small business owners? In this episode, we'll get the answers to those questions from Kristina Cutura, an expert Google Account manager who helped build the original Google Ads, optimization team. Kristina has developed Google Ads strategies for some of Google's top clients and spent 4 years training Google's customer representatives. Now she's sharing her insights with our listeners. She'll explain how Google Ads work, why small business owners should use them, and what strategies and features you can use to maximize their effectiveness. If you want to boost your sales and brand visibility, you don't want to miss this episode! You can learn more about Kristina on her website, or head to the UpFlip blog for more advice on running a small business.