Top 3 Actionable Items for a Small Business Owner to Get Started with Google Ads

How to Get To the Top Ad Position?: Kyle answers the questions: Should you always aim for the top ad position? Is being in the top ad position always profitable? Does Google always reward the top stop to bidders who pay the most? Does ad relevancy have more weight than the... by Google Ads Strategy with Kyle Sulerud

10 min listen

Which Conversion Attribution Model Should I Use?: Kyle answers the questions: What is First Click attribution model? What is Last Click attribution model? What is Linear attribution model? What is Time decay attribution model? What is Position-based attribution model? What is Data driven... by Google Ads Strategy with Kyle Sulerud

12 min listen

What Should You Say in Your Ads?: Kyle answers the questions: What should you say in your ads? What are the crucial parts of an ad? What is a headline? What is a description line? What is the purpose of a description line and ad extensions? How many headlines are allowed in an... by Google Ads Strategy with Kyle Sulerud

11 min listen

What is the Display Network?: Kyle answers the questions: What is a display ad? What are the benefits of responsive display ads? Are there different formats and sizes for display ads? Are display ads overpriced? What does it take to convert the type of traffic that’s... by Google Ads Strategy with Kyle Sulerud

12 min listen

How Can I Prevent Close Variant Keywords from Creeping In?: Kyle Answers the questions: What are “close variants”? What are some examples of close variants? Should you add several targeted keywords to prevent close variants? Will adding negative keywords help in preventing close variants? What is a... by Google Ads Strategy with Kyle Sulerud

8 min listen

How Does Automated Bidding Work in Google Ads?: Kyle answers the questions: How does automated bidding work? Are most of the bidding options in Google automated? What are the different types of automated bid settings? With automated ads, are you bidding “per click”? What is Maximize... by Google Ads Strategy with Kyle Sulerud

15 min listen

What are Campaigns and Ad Groups?: Kyle answers the questions: What is a Google Ads account? What is the structure of a Google Ads account? What are "campaigns"? Can a company have several ad accounts? In an ad account, what should you define at the campaign level? What are ad... by Google Ads Strategy with Kyle Sulerud

10 min listen

How Can I Improve CTR (Clickthrough Rate)?: Kyle answers the questions: Is simply improving your clickthrough rate the best goal to have in a campaign? Can improving your CTR be sometimes detrimental for your campaign? Can you create ads that attract more clicks? How can you increase... by Google Ads Strategy with Kyle Sulerud

9 min listen

How Does Bidding Work in Google Ads?: Kyle answers the questions: How does bidding work in Google ads? Why do advertisers need to bid for ad placements? Is the top spot of Google search results only available to the highest bidder? Will Google still award the top spot to the... by Google Ads Strategy with Kyle Sulerud

10 min listen

How Do I Increase ROI (Return on Investment)?: Kyle answers the questions: How Do I Increase Return on Investment (ROI)? How do I calculate ROI? Is increasing ROI a good idea? Is ROI more important than profit? How do I decrease ad spend? How do I increase the amount that I'm making after... by Google Ads Strategy with Kyle Sulerud

13 min listen

How to Target the Right People?: Kyle answers the questions: What is the most important thing to do to reach the right people? How should you set up your Google Ads campaign if you want to target more of the right people? Is it good to be too specific when it comes to... by Google Ads Strategy with Kyle Sulerud

9 min listen

How to Maximize Results with a Limited Budget: Kyle answers the questions: How can you maximize results with a limited budget? Should you work with a limited budget when it comes to Google Ads? Should you be a “sniper” or a "machine gunner” in your campaigns? Are all campaigns... by Google Ads Strategy with Kyle Sulerud

9 min listen

How Does Audience Targeting Work?: Kyle answers the questions: How does audience targeting work? What is an “audience”? What is a “remarketing audience”? What is an “In-market Audience”? How do we make use of these audiences? Can you layer different audiences?... by Google Ads Strategy with Kyle Sulerud

14 min listen

What are Ad Extensions?: Kyle answers the questions: What are Ad Extensions? Are there many types of extensions? How many extensions does Google allow in your ads? What are callout extensions? What are structured snippet extensions? What are price extensions? What are... by Google Ads Strategy with Kyle Sulerud

14 min listen

How Much Should You Spend on Google Ads?: Kyle answers the questions: What is the most common question that potential clients and beginners ask when it comes to Google Ads? Is there a set amount that everyone spends when starting to run Google Ads? Does higher ad spend automatically... by Google Ads Strategy with Kyle Sulerud

8 min listen

What is a Good CTR (Clickthrough Rate)?: Kyle answers the questions: What is clickthrough rate? What is a good CTR for Search Ads? Under what conditions can you have a very high clickthrough rate? What is a bad CTR for Search Ads? Can you still be profitable with low CTR ad... by Google Ads Strategy with Kyle Sulerud

11 min listen

How To Increase Brand Awareness: Kyle answers the questions: What is brand awareness? How do you increase brand awareness? Why would somebody want brand awareness? What mistake do small businesses often make when it comes to running ads? Should brand awareness be the main... by Google Ads Strategy with Kyle Sulerud

6 min listen

How to Make My Ads More Visible and Click-worthy?: Kyle answers the questions: How can you write and construct ads so that people would want to click on them as opposed to clicking on your competitor’s ads? Should your headline be creative? Should you put your business name on your headline? What... by Google Ads Strategy with Kyle Sulerud

7 min listen

What are Negative Keywords and How Do I Find Them?: Kyle answers the questions: What are negative keywords? Is it important to add negative keywords? How do you find negative keywords? How do negative keywords affect Google's artificial intelligence? Are "negative keywords” and “keywords”... by Google Ads Strategy with Kyle Sulerud

9 min listen

Why Should You Use Bid Adjustments?: Kyle answers the questions: What is a Bid Adjustment? Can you adjust bids based on the schedule? Can you adjust bids based on location, audiences, or demographics? Can you get better results by bidding more for people with higher income? Will... by Google Ads Strategy with Kyle Sulerud

11 min listen

How Does Location Targeting Work?: Kyle answers the questions: What are some traps that people fall into when it comes to location targeting in their Google Ads campaign? What is the option preset by Google Ads when it comes to location targeting? What are the options offered... by Google Ads Strategy with Kyle Sulerud

14 min listen

Is Google Ads a Waste of Money?: Kyle answers the questions: Is Google Ads a scam or a rip-off? Should you add as many negative keywords as possible? Should you add exact match keywords to your campaign? Should you make use of phrase match keywords? Can the Search Term... by Google Ads Strategy with Kyle Sulerud

11 min listen

How To find Good Keywords to Target ?: Kyle answers the questions: How can you find good keywords to target? What mindset should you have when coming up with a good keyword list? What is Google Keywords Planner? Is Google Keywords Planner beneficial when finding good keywords? Is... by Google Ads Strategy with Kyle Sulerud

10 min listen

What are Google Search Partners?: Kyle answers the questions: Is it a good idea to immediately turn off the Search Partner Network in a Google Ads campaign? Do Google Search Partner Ads work? Can you track the progress of Search Partner Ads in your campaign? Would you... by Google Ads Strategy with Kyle Sulerud

8 min listen

What Can't I Say in My Ads?: Kyle answers the questions: What Can’t I Say in My Ads? Are alcoholic products and adult websites allowed in Google Ads? Can you spell words using symbols in Google Ads? Can you use emojis and non-standard symbols for your ads? Can you put... by Google Ads Strategy with Kyle Sulerud

9 min listen

What are Impressions, Clicks, and Conversions?: Kyle answers the questions: What is an impression when it comes to Google Ads? What is click-through rate? What are the different metrics that show up in the interactions column of Google Ads? What is average cost per interaction? What is a... by Google Ads Strategy with Kyle Sulerud

15 min listen

What is Google Ads?: Kyle answers the questions: What is Google Ads? In there a difference between Google Ads and Google AdWords? What are Google Search Ads? What are Shopping Ads? What are Search Partner Ads? What are examples of Search Partners? What are Banner... by Google Ads Strategy with Kyle Sulerud

8 min listen

How Do You Calculate a Proper Budget?: Kyle answers the questions: What is the first step to take when calculating a budget for Google Ads? Do you need to consider net profit, revenue, gross sales, cost of goods before calculating the budget for Google Ads? What is the ultimate goal when... by Google Ads Strategy with Kyle Sulerud

10 min listen

My Google Shopping Campaign Isn't Working...Help!: Kyle answers the questions: What is a Smart Shopping campaign? What are the advantages and disadvantages of a Smart Shopping campaign? What causes useless impressions and clicks on your Google Ads campaign? What is a Standard Shopping campaign? Which... by Google Ads Strategy with Kyle Sulerud

9 min listen

What is the Search Term Report?: Kyle answers the questions: What is the Search Term Report? Where can you find the Search Term Report? Is the Search Term Report a significant component of your Google Ads account? Are search terms and keywords the same? What are the things... by Google Ads Strategy with Kyle Sulerud

9 min listen

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Top 3 Actionable Items for a Small Business Owner to Get Started with Google Ads

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