YouTube Ads for Brick & Mortar Businesses with Nicholas Ayers

FromGoogle Ads Strategy with Kyle Sulerud

Start listening View podcast show

YouTube Ads for Brick & Mortar Businesses with Nicholas Ayers

FromGoogle Ads Strategy with Kyle Sulerud

ratings:

Length:

53 minutes

Released:

Apr 20, 2020

Format:

Podcast episode

Description

In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.

Released:

Apr 20, 2020

Format:

Podcast episode

Titles in the series (100)

Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.

Skip carousel

How to Target the Right People?: Kyle answers the questions: What is the most important thing to do to reach the right people? How should you set up your Google Ads campaign if you want to target more of the right people? Is it good to be too specific when it comes to... by Google Ads Strategy with Kyle Sulerud
9 min listen
What are Google Search Partners?: Kyle answers the questions: Is it a good idea to immediately turn off the Search Partner Network in a Google Ads campaign? Do Google Search Partner Ads work? Can you track the progress of Search Partner Ads in your campaign? Would you... by Google Ads Strategy with Kyle Sulerud
8 min listen
What is a Good CTR (Clickthrough Rate)?: Kyle answers the questions: What is clickthrough rate? What is a good CTR for Search Ads? Under what conditions can you have a very high clickthrough rate? What is a bad CTR for Search Ads? Can you still be profitable with low CTR ad... by Google Ads Strategy with Kyle Sulerud
11 min listen
How Does Audience Targeting Work?: Kyle answers the questions: How does audience targeting work? What is an “audience”? What is a “remarketing audience”? What is an “In-market Audience”? How do we make use of these audiences? Can you layer different audiences?... by Google Ads Strategy with Kyle Sulerud
14 min listen
Which Conversion Attribution Model Should I Use?: Kyle answers the questions: What is First Click attribution model? What is Last Click attribution model? What is Linear attribution model? What is Time decay attribution model? What is Position-based attribution model? What is Data driven... by Google Ads Strategy with Kyle Sulerud
12 min listen
What is the Display Network?: Kyle answers the questions: What is a display ad? What are the benefits of responsive display ads? Are there different formats and sizes for display ads? Are display ads overpriced? What does it take to convert the type of traffic that’s... by Google Ads Strategy with Kyle Sulerud
12 min listen
Is Google Ads a Waste of Money?: Kyle answers the questions: Is Google Ads a scam or a rip-off? Should you add as many negative keywords as possible? Should you add exact match keywords to your campaign? Should you make use of phrase match keywords? Can the Search Term... by Google Ads Strategy with Kyle Sulerud
11 min listen
How Much Should You Spend on Google Ads?: Kyle answers the questions: What is the most common question that potential clients and beginners ask when it comes to Google Ads? Is there a set amount that everyone spends when starting to run Google Ads? Does higher ad spend automatically... by Google Ads Strategy with Kyle Sulerud
8 min listen
How Do I Increase ROI (Return on Investment)?: Kyle answers the questions: How Do I Increase Return on Investment (ROI)? How do I calculate ROI? Is increasing ROI a good idea? Is ROI more important than profit? How do I decrease ad spend? How do I increase the amount that I'm making after... by Google Ads Strategy with Kyle Sulerud
13 min listen
Why Should You Use Bid Adjustments?: Kyle answers the questions: What is a Bid Adjustment? Can you adjust bids based on the schedule? Can you adjust bids based on location, audiences, or demographics? Can you get better results by bidding more for people with higher income? Will... by Google Ads Strategy with Kyle Sulerud
11 min listen
How Can I Improve CTR (Clickthrough Rate)?: Kyle answers the questions: Is simply improving your clickthrough rate the best goal to have in a campaign? Can improving your CTR be sometimes detrimental for your campaign? Can you create ads that attract more clicks? How can you increase... by Google Ads Strategy with Kyle Sulerud
9 min listen
What is Remarketing?: Kyle answers the questions: What is remarketing? Is remarketing the same as retargeting? How can you create a remarketing list? Can Google automatically create an audience for you? Can you customize your own remarketing list in different ways?... by Google Ads Strategy with Kyle Sulerud
10 min listen
How to Get To the Top Ad Position?: Kyle answers the questions: Should you always aim for the top ad position? Is being in the top ad position always profitable? Does Google always reward the top stop to bidders who pay the most? Does ad relevancy have more weight than the... by Google Ads Strategy with Kyle Sulerud
10 min listen
Is Google Ads Good For _____?: Kyle answers the questions: Is Google Ads good for your industry? Is Google Ads good for e-commerce? Is Google Ads good for certain products? How does Google Ads work? Why does Google Ads work? Will Google Ads be good for... by Google Ads Strategy with Kyle Sulerud
9 min listen
How Does Location Targeting Work?: Kyle answers the questions: What are some traps that people fall into when it comes to location targeting in their Google Ads campaign? What is the option preset by Google Ads when it comes to location targeting? What are the options offered... by Google Ads Strategy with Kyle Sulerud
14 min listen
How To find Good Keywords to Target ?: Kyle answers the questions: How can you find good keywords to target? What mindset should you have when coming up with a good keyword list? What is Google Keywords Planner? Is Google Keywords Planner beneficial when finding good keywords? Is... by Google Ads Strategy with Kyle Sulerud
10 min listen
How To Increase Brand Awareness: Kyle answers the questions: What is brand awareness? How do you increase brand awareness? Why would somebody want brand awareness? What mistake do small businesses often make when it comes to running ads? Should brand awareness be the main... by Google Ads Strategy with Kyle Sulerud
6 min listen
How Does Bidding Work in Google Ads?: Kyle answers the questions: How does bidding work in Google ads? Why do advertisers need to bid for ad placements? Is the top spot of Google search results only available to the highest bidder? Will Google still award the top spot to the... by Google Ads Strategy with Kyle Sulerud
10 min listen
Are Google Search Partners Worth It?: Kyle answers the questions: Are Google Search Partners worth your time, effort, and money? What are some advanced strategies you can implement to make sure you’re taking advantage of the Search Partner Network? Will you get a ton of... by Google Ads Strategy with Kyle Sulerud
9 min listen
What are Impressions, Clicks, and Conversions?: Kyle answers the questions: What is an impression when it comes to Google Ads? What is click-through rate? What are the different metrics that show up in the interactions column of Google Ads? What is average cost per interaction? What is a... by Google Ads Strategy with Kyle Sulerud
15 min listen
What are Campaigns and Ad Groups?: Kyle answers the questions: What is a Google Ads account? What is the structure of a Google Ads account? What are "campaigns"? Can a company have several ad accounts? In an ad account, what should you define at the campaign level? What are ad... by Google Ads Strategy with Kyle Sulerud
10 min listen
What are Ad Extensions?: Kyle answers the questions: What are Ad Extensions? Are there many types of extensions? How many extensions does Google allow in your ads? What are callout extensions? What are structured snippet extensions? What are price extensions? What are... by Google Ads Strategy with Kyle Sulerud
14 min listen
When to Use Dynamic Keyword Insertion?: Kyle answers the questions: What is Dynamic Keyword Insertion? What are some examples of Dynamic Keyword Insertion? Is Dynamic Keyword Insertion beneficial? Will you have better results from Google Ads if you use Dynamic Keyword Insertion? Why... by Google Ads Strategy with Kyle Sulerud
9 min listen
What Can't I Say in My Ads?: Kyle answers the questions: What Can’t I Say in My Ads? Are alcoholic products and adult websites allowed in Google Ads? Can you spell words using symbols in Google Ads? Can you use emojis and non-standard symbols for your ads? Can you put... by Google Ads Strategy with Kyle Sulerud
9 min listen
How Can I Prevent Close Variant Keywords from Creeping In?: Kyle Answers the questions: What are “close variants”? What are some examples of close variants? Should you add several targeted keywords to prevent close variants? Will adding negative keywords help in preventing close variants? What is a... by Google Ads Strategy with Kyle Sulerud
8 min listen
What is a Landing Page?: Kyle answers the questions: What is a Landing Page? How is a landing page different from a normal website? Is the homepage of a website the best landing page? Should a landing page have a full menu bar? What is the main purpose of a... by Google Ads Strategy with Kyle Sulerud
7 min listen
How to Maximize Results with a Limited Budget: Kyle answers the questions: How can you maximize results with a limited budget? Should you work with a limited budget when it comes to Google Ads? Should you be a “sniper” or a "machine gunner” in your campaigns? Are all campaigns... by Google Ads Strategy with Kyle Sulerud
9 min listen
What Should You Say in Your Ads?: Kyle answers the questions: What should you say in your ads? What are the crucial parts of an ad? What is a headline? What is a description line? What is the purpose of a description line and ad extensions? How many headlines are allowed in an... by Google Ads Strategy with Kyle Sulerud
11 min listen
My Google Shopping Campaign Isn't Working...Help!: Kyle answers the questions: What is a Smart Shopping campaign? What are the advantages and disadvantages of a Smart Shopping campaign? What causes useless impressions and clicks on your Google Ads campaign? What is a Standard Shopping campaign? Which... by Google Ads Strategy with Kyle Sulerud
9 min listen
What is the Search Term Report?: Kyle answers the questions: What is the Search Term Report? Where can you find the Search Term Report? Is the Search Term Report a significant component of your Google Ads account? Are search terms and keywords the same? What are the things... by Google Ads Strategy with Kyle Sulerud
9 min listen

More Episodes from Google Ads Strategy with Kyle Sulerud

Skip carousel

Selling Your Marketing Business with Kenny Schumacher: In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses. Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with... by Google Ads Strategy with Kyle Sulerud
31 min listen
White Labeling Google Ads with Steve Alfano: In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years! by Google Ads Strategy with Kyle Sulerud
31 min listen
Google Ads for Investment Banking (...and for Partying!) with David Shapiro: From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads. David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads. by Google Ads Strategy with Kyle Sulerud
29 min listen
A Google Ads Optimization Strategy Most People Overlook: In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: by Google Ads Strategy with Kyle Sulerud
8 min listen
What Makes a Good Keyword?: In this episode, Kyle answers the question: "What makes a good keyword?" by Google Ads Strategy with Kyle Sulerud
11 min listen
How To Get A Google Ads Account Unsuspended?: In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? ... by Google Ads Strategy with Kyle Sulerud
18 min listen
What Can I Do To Improve My YouTube Ads Results?: In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?" https://googleadsstrategy.com/qa-optimizing-youtube-ads/ by Google Ads Strategy with Kyle Sulerud
11 min listen
How To Optimize Google Ads With Limited Data: In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data? by Google Ads Strategy with Kyle Sulerud
14 min listen
How Are iOS 14 Changes Affecting Google Ads?: In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads? by Google Ads Strategy with Kyle Sulerud
16 min listen
What Happens if You Run Two Identical Campaigns with Different Bid Strategies?: In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies? by Google Ads Strategy with Kyle Sulerud
11 min listen
What's Your Process Before Scaling a Campaign?: In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? by Google Ads Strategy with Kyle Sulerud
9 min listen
YouTube Ads Hooks with Dean Graziosi: In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign... by Google Ads Strategy with Kyle Sulerud
18 min listen
Do Negative Keywords Still Block Hidden Search Terms?: In this video, Kyle answers the question: Can you still put poor search terms in negative keywords? by Google Ads Strategy with Kyle Sulerud
5 min listen
How to Get Coaching Clients From Google Ads: In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads? by Google Ads Strategy with Kyle Sulerud
7 min listen
When & How to Focus on Google Ads?: In this episode, Kyle answers the question: Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)? Elite Local Ads:... by Google Ads Strategy with Kyle Sulerud
9 min listen
Will My Account Be Suspended For Repeated Policy Violations?: In this episode, Kyle answers the questions: Will adding a trademark word in the ad copy be a policy violation? How many instances of ad policy violations will Google allow before an account gets suspended? Is the suspension reinstatable? Can you... by Google Ads Strategy with Kyle Sulerud
5 min listen
What Bidding Strategy To Use In Remarketing Campaigns?: In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations... by Google Ads Strategy with Kyle Sulerud
6 min listen
Should I Bid For The Top Position If I Have A Limited Budget?: In this episode, Kyle answers the questions: If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all... by Google Ads Strategy with Kyle Sulerud
6 min listen
Google's Move To Hide Search Terms From Us: In this episode, Kyle answers the questions: What is Google’s latest update about Search Term Report? Did Google mention the “significant” number of users What is the estimated % rate of insignificant searches? Is this update good or bad for... by Google Ads Strategy with Kyle Sulerud
10 min listen
My Competitor is Violating Policies by Serving Multiple Ads at Once: In this episode, Kyle answers the questions: What is Google’s take on double serving ads? Why do companies run double-serving ads despite the high cost of advertising? How do you go up against someone who is running three different ads against your... by Google Ads Strategy with Kyle Sulerud
8 min listen
How to Get Started on Google Ads With a Shoestring Budget?: In this episode, Kyle answers the following questions: Can a budget of $10 per day still work if the competition is high? Can you get cheaper traffic by using a bunch of long-tail keywords? Should you really just depend on paid traffic even if you... by Google Ads Strategy with Kyle Sulerud
10 min listen
How To Target People Who Aren't Searching For My Products?: In this episode, Kyle answers the questions: Is there a way to find and use keywords with search intent if nobody is searching for it? At what instance is Google Search Ads not good to use? When is it more beneficial to use Display Ads, Youtube Ads,... by Google Ads Strategy with Kyle Sulerud
8 min listen
What is the Best Approach to Setting Up Conversion Tracking?: In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads. He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'. Read the blog here: by Google Ads Strategy with Kyle Sulerud
5 min listen
Systematizing Google Ads with Mike Lannen: In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing. Mike shares his insights about: How they were able to cope with the remote work set up during the COVID19... by Google Ads Strategy with Kyle Sulerud
22 min listen
Discussing CBD, HVAC, Smart Shopping, & More with Michael Norris: In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about: How to let Google approve ads about CBD products. Their main client acquisition channels these days. The industries of their current... by Google Ads Strategy with Kyle Sulerud
35 min listen
Google Ads $0.01 Clicks (in 2002), Guaranteed Conversion Bidding, & More with Kevin De Vincenzi: In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing. Kevin has been at the internet marketing game since 1996. He shares his insights about display campaigns and guaranteed conversion bidding. This... by Google Ads Strategy with Kyle Sulerud
20 min listen
Make Each Click Count Using Google Shopping with Andy Splichal: In this episode, Kyle talks to Andy Splichal, the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google... by Google Ads Strategy with Kyle Sulerud
27 min listen
Google Ads for Nonprofits with Tim Tompkins: In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions: What is Google Ad Grants? How much are Google Ad Grants? Are there restrictions on Google Ad... by Google Ads Strategy with Kyle Sulerud
18 min listen
Best Ways To Scale Google Shopping Campaigns: In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns. Episode notes and transcript: by Google Ads Strategy with Kyle Sulerud
7 min listen
Why Not Target My Competitors' Names?: In this episode, Kyle answers the question: What are the advantages and disadvantages of targeting competitors' names when running Google ads? Episode notes and transcript: by Google Ads Strategy with Kyle Sulerud
9 min listen

Discover this podcast and so much more

YouTube Ads for Brick & Mortar Businesses with Nicholas Ayers

YouTube Ads for Brick & Mortar Businesses with Nicholas Ayers

Description

Titles in the series (100)

More Episodes from Google Ads Strategy with Kyle Sulerud