Kyle answers the questions:   How Do I Increase Return on Investment (ROI)? How do I calculate ROI? Is increasing ROI a good idea? Is ROI more important than profit? How do I decrease ad spend? How do I increase the amount that I'm making after spending money on ads? How do I improve lead conversion rate? How do I increase my closing rate? Does "order size" have anything to do with ROI? Is the lifetime customer value important?   Episode resources and transcript: https://googleadsstrategy.com/how-do-i-increase-roi-return-on-investment/