Kyle answers the questions:   What is the Search Term Report? Where can you find the Search Term Report? Is the Search Term Report a significant component of your Google Ads account? Are search terms and keywords the same? What are the things that you can see in the Search Term Report? Is it possible to get traffic from keywords that you didn’t target?  What can you do with the data shown in the Search Term Report? Is it possible to segment the search term report by device or by network? Can negative keywords have positive effects on your ad campaign? Will shortening the search terms be beneficial to your campaign? What are the benefits of adding an exact match keyword in your campaign?   Episode resources and transcript: https://googleadsstrategy.com/what-is-the-search-term-report/