In this episode, Kyle answers the question: Is the “audience targeting” feature of Google Ads beneficial? Is “audience targeting” more important than having the right keywords? What is “targeting audience”? What is an “observation audience”? What is an “affinity audience”? Is Google’s data perfect? Does its AI do a good job of determining the right audience? In Google Ads, when should you bid more aggressively? Episode notes and transcript: https://googleadsstrategy.com/are-you-using-audience-targeting-in-your-google-search-campaigns/