Kyle answers the questions: How can you write and construct ads so that people would want to click on them as opposed to clicking on your competitor’s ads? Should your headline be creative? Should you put your business name on your headline? What do the descriptions and the extensions need to address? Should you include sitelink extensions? Are price extensions beneficial? Will promotion extensions make your ad more clickable? Episode resources and transcript: http://googleadsstrategy.com/how-can-ads-be-made-more-visible-and-click-worthy?/