In this episode, Kyle answers the questions: What is frequency capping? Is frequency capping a helpful feature for advertisers with a low budget? Is setting a frequency cap recommended when setting up Google Ads? What are some reasons why you might want to set a frequency cap for showing ads? Is showing people too many ads going to be a problem on a retargeting campaign? How should you approach frequency capping in a Display Ads campaign? How should you approach frequency capping in YouTube Ads? When should you use high-frequency caps? Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-way-to-use-frequency-capping?/(opens in a new tab)