Kyle answers the questions:   What is brand awareness? How do you increase brand awareness? Why would somebody want brand awareness? What mistake do small businesses often make when it comes to running ads? Should brand awareness be the main goal of small businesses? Does a brand awareness campaign alone have a positive effect on sales? Does a brand awareness campaign cost a lot of money? Is it important for small businesses to set a budget for brand awareness campaign? What type of ads should you run in order to make a profit?   Episode resources and transcript: https://googleadsstrategy.com/how-to-increase-brand-awareness/