Will My Account Be Suspended For Repeated Policy Violations?

How to Circumvent Google's Terms of Service?: Kyle answers the questions: Why do ads get disapproved? Are ad disapprovals a big deal? Does Google Ads account suspension frequently? Can malware on your website affect your ads? Can you advertise products that are against Google’s Terms of... by Google Ads Strategy with Kyle Sulerud

7 min listen

How Quickly Can I Increase My Budget Without Throwing Off My Results?: In this episode, Kyle answers the questions: What happens when you increase your ad spend too quickly? Is it okay to increase ad spend fast if you are using automated bidding? Is there a magic number in terms of percentage to increase your daily ad... by Google Ads Strategy with Kyle Sulerud

9 min listen

Am I Bidding Against Myself?: In this episode, Kyle answers the questions: Can your smart campaign ever beat your search campaign in the same account? Is it advantageous to have multiple campaigns in one account? Episode notes and transcript: by Google Ads Strategy with Kyle Sulerud

7 min listen

My Competitor is Violating Policies by Serving Multiple Ads at Once: In this episode, Kyle answers the questions: What is Google’s take on double serving ads? Why do companies run double-serving ads despite the high cost of advertising? How do you go up against someone who is running three different ads against your... by Google Ads Strategy with Kyle Sulerud

8 min listen

Is Google Ads a Waste of Money?: Kyle answers the questions: Is Google Ads a scam or a rip-off? Should you add as many negative keywords as possible? Should you add exact match keywords to your campaign? Should you make use of phrase match keywords? Can the Search Term... by Google Ads Strategy with Kyle Sulerud

11 min listen

Do You Recommend Learning Facebook Ads before Google Ads?: Kyle answers the questions: What types of businesses should advertise on Google? What types of businesses should advertise on Facebook? Which is better: Google Ads or Facebook Ads? Episode resources and transcript: by Google Ads Strategy with Kyle Sulerud

7 min listen

How to Get Started on Google Ads With a Shoestring Budget?: In this episode, Kyle answers the following questions: Can a budget of $10 per day still work if the competition is high? Can you get cheaper traffic by using a bunch of long-tail keywords? Should you really just depend on paid traffic even if you... by Google Ads Strategy with Kyle Sulerud

10 min listen

What is the Best Approach to Setting Up Conversion Tracking?: In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads. He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'. Read the blog here: by Google Ads Strategy with Kyle Sulerud

5 min listen

Are Display Ads Cheaper Than Search Ads?: In this episode, Kyle answers the questions: What’s the psychology behind Display Ads? What are the advantages of Display Ads? What types of businesses can benefit from Display Ads? What are the advantages and disadvantages of Search Ads? What... by Google Ads Strategy with Kyle Sulerud

10 min listen

What Bidding Strategy To Use In Remarketing Campaigns?: In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations... by Google Ads Strategy with Kyle Sulerud

6 min listen

How Can Small Businesses Compete With Big Brands?: In this episode, Kyle answers the questions: How does a small business compete with big business in general? As a small business, how can you compete with big brands on Google Ads? What about if you have an e-commerce business? Ultimately, as a... by Google Ads Strategy with Kyle Sulerud

9 min listen

Top 3 Actionable Items for a Small Business Owner to Get Started with Google Ads: Kyle answers the questions: Is it important to seek professional help when it comes to Google Ads? What can you do if you don’t have the budget to hire a Google Ads professional? When actually setting up a campaign, what is the most important thing... by Google Ads Strategy with Kyle Sulerud

13 min listen

How To Get A Google Ads Account Unsuspended?: In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? ... by Google Ads Strategy with Kyle Sulerud

18 min listen

How To Avoid Consumer Search Terms When Targeting B2B Keywords?: In this episode, Kyle answers the question: How can exact match negative keywords help save advertising costs run by B2B types of businesses? Episode notes and transcript: by Google Ads Strategy with Kyle Sulerud

7 min listen

What are Ad Extensions?: Kyle answers the questions: What are Ad Extensions? Are there many types of extensions? How many extensions does Google allow in your ads? What are callout extensions? What are structured snippet extensions? What are price extensions? What are... by Google Ads Strategy with Kyle Sulerud

14 min listen

How and When To Use Portfolio Bid Strategies?: In this episode, Kyle answers the questions: What is a portfolio bid strategy? What are the available options in portfolio bid strategies? What are the 2 horrible bidding options that I won’t recommend? Should you always want to change your target... by Google Ads Strategy with Kyle Sulerud

9 min listen

How To Target People Who Aren't Searching For My Products?: In this episode, Kyle answers the questions: Is there a way to find and use keywords with search intent if nobody is searching for it? At what instance is Google Search Ads not good to use? When is it more beneficial to use Display Ads, Youtube Ads,... by Google Ads Strategy with Kyle Sulerud

8 min listen

Should I Bid For The Top Position If I Have A Limited Budget?: In this episode, Kyle answers the questions: If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all... by Google Ads Strategy with Kyle Sulerud

6 min listen

What are Campaigns and Ad Groups?: Kyle answers the questions: What is a Google Ads account? What is the structure of a Google Ads account? What are "campaigns"? Can a company have several ad accounts? In an ad account, what should you define at the campaign level? What are ad... by Google Ads Strategy with Kyle Sulerud

10 min listen

What's Your Process Before Scaling a Campaign?: In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? by Google Ads Strategy with Kyle Sulerud

9 min listen

Is Google Ads Good For _____?: Kyle answers the questions: Is Google Ads good for your industry? Is Google Ads good for e-commerce? Is Google Ads good for certain products? How does Google Ads work? Why does Google Ads work? Will Google Ads be good for... by Google Ads Strategy with Kyle Sulerud

9 min listen

What Is The Best Targeting To Layer For Display/YouTube Ads?: In this episode, Kyle answers the questions: What is layering? When does layering become beneficial? Does layering restrict your traffic significantly? Should you always apply layering when running Google Ads? Will your campaign be able to... by Google Ads Strategy with Kyle Sulerud

10 min listen

How Much Should You Spend on Google Ads?: Kyle answers the questions: What is the most common question that potential clients and beginners ask when it comes to Google Ads? Is there a set amount that everyone spends when starting to run Google Ads? Does higher ad spend automatically... by Google Ads Strategy with Kyle Sulerud

8 min listen

Why are Google Reviews Important When Running Google Ads?: In this episode, Kyle answers the questions: Are Google reviews important? Why do reviews matter when you're running Google ads? Will companies that run Google Ads but don’t have positive reviews have a higher cost per lead? What’s a good... by Google Ads Strategy with Kyle Sulerud

8 min listen

What is the Search Term Report?: Kyle answers the questions: What is the Search Term Report? Where can you find the Search Term Report? Is the Search Term Report a significant component of your Google Ads account? Are search terms and keywords the same? What are the things... by Google Ads Strategy with Kyle Sulerud

9 min listen

Biggest Google Ads Mistake That You've Learned From?: Kyle answers: What are the mistakes that I've committed when I was just starting with Google Ads? What are some of the mistakes that other people have made when it comes to Google Ads? Episode notes and transcript: by Google Ads Strategy with Kyle Sulerud

14 min listen

How Can I Improve CTR (Clickthrough Rate)?: Kyle answers the questions: Is simply improving your clickthrough rate the best goal to have in a campaign? Can improving your CTR be sometimes detrimental for your campaign? Can you create ads that attract more clicks? How can you increase... by Google Ads Strategy with Kyle Sulerud

9 min listen

What Is The Best Way To Use Frequency Capping?: In this episode, Kyle answers the questions: What is frequency capping? Is frequency capping a helpful feature for advertisers with a low budget? Is setting a frequency cap recommended when setting up Google Ads? What are some reasons why you might... by Google Ads Strategy with Kyle Sulerud

11 min listen

Do YouTube Ads Work For Low-Price Products?: In this episode, Kyle answers the questions: Can you have a low cost-per-click in YouTube ads? Is it profitable to advertise low-priced products on Youtube? What else can you do to be profitable when running Youtube ads? Episode notes and transcript: by Google Ads Strategy with Kyle Sulerud

8 min listen

What Should You Say in Your Ads?: Kyle answers the questions: What should you say in your ads? What are the crucial parts of an ad? What is a headline? What is a description line? What is the purpose of a description line and ad extensions? How many headlines are allowed in an... by Google Ads Strategy with Kyle Sulerud

11 min listen

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Will My Account Be Suspended For Repeated Policy Violations?

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