In this episode, Kyle answers the questions: What is a portfolio bid strategy? What are the available options in portfolio bid strategies? What are the 2 horrible bidding options that I won’t recommend? Should you always want to change your target CPA for an entire campaign or an entire account? What is the best way to run target CPA campaigns? Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/