Kyle answers the questions: What is a good tool to use to come up with the right keywords? Is there a definite set of ad groups or keywords for all businesses? What is an ad group for? Is it good to use “device preference” at the start of a campaign? Is it good to use “location limit” at the start of a campaign?   Episode resources and transcript: https://googleadsstrategy.com/what-is-your-planning-starting-process-when-building-campaigns/