Kyle answers the questions:   What is a Bid Adjustment? Can you adjust bids based on the schedule? Can you adjust bids based on location, audiences, or demographics? Can you get better results by bidding more for people with higher income? Will adding too many bid adjustments be beneficial to your campaign? Will it be better to have separate campaigns for different variables?   Episode resources and transcript: https://googleadsstrategy.com/why-would-i-use-bid-adjustments/