In this episode Paul Klein, founder of paulklein.net, shares insights into how you can use a price positioning strategy to grow your business.

Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business. Insights he shares include:

How a business should position its brandWhy we should set our prices to match the perception of the brandHow companies can use a price positioning strategyShould your business be offering customized pricingHow a price positioning strategy furthers a customer-centric focusHow a value conversation can help your price positioning strategyHow your competitors can influence pricingHow to demonstrate value associated with your price tag in a proposalHow best to use scarcity to encourage urgency in making a purchaseHow to use anchoring and options in your pricing strategyWhy you need a high degree of personal resilience to find success with your price positioning strategyWhy you should review deals that have been won and lost and much more