In this episode, Steve Brown, the CEO of ROI Online, shares how to write a compelling brand story that engages future customers in their buying journey. Insights he shares include: 

How most business owners waste their marketing budgetWhat are the four crucial components every brand needs to succeedThe problem businesses have in being able to communicate effectively and whyWhat is a brand story and how can it help address the communication problemHow does the hero's journey help in developing a brand storyHow to get leadership buy-in to create a compelling brand storyHow to write a brand story that is compelling and continue to produce more stories for the businessWhy every piece of content needs to fall into one of seven buckets as identified in your brand scriptHow to write brand stories that solve the challenge of creating consistent content production problem and show the human side of your businessHow to tell compelling brand stories via a podcastIn what ways can the brand story be used apart from being used on a website