In this episode, Steve Sims, founder of Bluefish.com a luxury concierge company and author of the book - "Bluefishing – the art of making things happen", shares how you can develop a powerful referral marketing strategy that continues to pay dividends to your business growth. Insights he shares include:

How he defines a referral marketing strategyHow to gain referrals the right wayWhy referral marketing is the ROI of relationshipsHow to embed utility in a referral strategy based on relationshipsThe secret to creating viral contentWhy social platforms are not socialWhy you should invest in podcasting as part of your referral marketing strategyHow to use public speaking opportunities to build your audience and connectionsand much much more