In this episode, Alban Brooke, Head of marketing at Buzzsprout (a podcast hosting platform) and host of the podcasts “Buzzcast” and “How to start a podcast” shares how to promote your podcast. Insights he shares include:

What most businesses misunderstand about podcastingThe best way for B2B companies to approach podcastingHow to approach monetizing a podcastHow B2B companies should brand their podcastHow to build your podcast audience and grow the know, like and trust factorThe best ways to leverage podcasts for promoting your businessHow to promote your podcast - key areas to keep in mindHow to approach podcast SEOIs it best to include a podcast transcriptWhy content repurposing can pay big dividendsHow to approach the issue of making your podcast as accessible as possible to as many listeners as possibleHow to use social media channels to increase visibility of your podcast contentIs your audience be experiencing podcast shock if so how to handle itand much more