Steve Jobs said, “If you really look closely, most overnight successes took a long time.” This is true for any business. Most successful founders and entrepreneurs bootstrap a business, and go through a lot before they come to the attention of the public.

In this episode, Aaron Crewe, CEO of Novi Digital (which is a platform that sources both agencies and consultants to deliver services to clients) shares his lessons learned from bootstrapping his business for sustainable growth. Insights he shares include:

How to bootstrap a business by building a plan around a budget rather than around your wishesHow to create content that people can relate toThe number one priority in bootstrapping a business that most people ignoreWhy selling services is easier than selling productsWhy you should start in a big market and find your niche within itThe one resource you need to leverage to bootstrap a business and grow your sales pipelineand much much more