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78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

FromThe Foundr Podcast with Nathan Chan


78: Dominating Your Customer Acquisition Channel (SEO) with Raj Sheth

FromThe Foundr Podcast with Nathan Chan

ratings:
Length:
54 minutes
Released:
Feb 9, 2016
Format:
Podcast episode

Description

No matter how you crunch the numbers, starting your own business is expensive.
In fact one of the first crossroads moments you'll encounter as an entrepreneur, among many, is trying to figure where you're going to get that funding. Do you self-invest and bootstrap it? Or do you start talking to investors?
Raj Sheth goes deep on that issue in our interview today, as he openly talks about how he and his co-founders funded their way to the top with Recruiterbox.
Nearly five years since its launch, Recruiterbox is used by more than 1,500 customers, with next-level businesses like Groupon, Couchsurfing, and Crunchbase praising the SaaS that Sheth has created.
In one of our most insightful interviews to date, Sheth talks about the lessons he's learned throughout his entrepreneurial journey, from being the founder of two failed startups, to using SEO as a source of customer acquisition.
In this interview you will learn:

Bootstrapping 101: How to start a software business on a tight budget
The importance of having a well-rounded founding team
Do's and don'ts of building any kind of software product
Top strategies on how to utilise SEO with the right kind of content
What to do to get your name out there and have top-level influencers and companies use your platform
& much more!
Released:
Feb 9, 2016
Format:
Podcast episode

Titles in the series (100)

We interview hard to reach entrepreneurs. (Mark Cuban, Seth Godin, Tim Ferriss, Tony Robbins, Barbara Corcoran, Daymond John & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and spoken to some of the most successful entrepreneurs and founders in the world in the world to find out exactly what it takes to become a successful entrepreneur, so YOU can learn from them. Why this podcast? Because we're asking the same questions you want to know as an entrepreneur on their journey to building an extremely successful business. We're on the front-lines facing the daily battles you are. How do I get more customers? How do I scale my business? I want to start a business, but just don't know where to start? How did this person get millions of customers and make millions of dollars and have a such a massive impact on the world? Some of these entrepreneurs are very well known, and some not known at all and that’s the cool part! Here we will share with you our best interviews from Foundr magazine showcasing this persons processes, failures, critical lessons learnt and actionable strategies showing YOU how to build a successful business. This is NOT your AVERAGE everyday entrepreneurship podcast.