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38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

FromThe Foundr Podcast with Nathan Chan


38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

FromThe Foundr Podcast with Nathan Chan

ratings:
Length:
50 minutes
Released:
Apr 11, 2015
Format:
Podcast episode

Description

Mattan Griffel wasn’t prepared for his first job. After he graduated college, a startup company asked him to be their marketer, but he didn’t know how to be a marketer. Mattan had studied philosophy and finance, but despite years of delving into the life of the mind and the management of money, he couldn’t snag a job in the financial sector. So he sat there, tasked with an entirely different field: marketing. Griffel really wasn’t prepared, so he decided to fix that. He charged into the challenge, devouring books on marketing, consuming online classes, doing everything he could to eat up as much knowledge as possible. In just a year and a half, he says, he learned more about marketing than four years at university taught him about finance. Learn voraciously. A passion for new skills can expand your opportunities and multiply your successes. Griffel’s drive to be good at whatever he did gave him the ability to successfully manage a marketing budget of half a million dollars. Now, that same drive has put Griffel at the helm of One Month, a Y Combinator-backed education startup aiming to provide what he calls a “no-BS first month of learning.” The company has created a contingent of lightweight courses that each teach the basics of a topic—ranging from Ruby on Rails to HTML to growth hacking and more—in 15 minutes per day for 30 days. It was his endeavor to gain marketing skills that exposed Griffel to entrepreneurial education outside the brick walls and stone pillars of formal schooling. Having learned from platforms like Udemy and Skillshare, he eventually began teaching for them.  While instructing an in-person class on coding at General Assembly, Griffel met Chris Castiglione, with whom he would one day found One Month.   In this interview you will learn: - Epic growth hacking strategies - Key lessons from a Y-Combinator backed startup - Mattan's experience at Y-Combinator - Key Entrepreneurial lessons learned along the journey - How to create powerful and valuable courses that sell - & Much more!   I Need Your Help!     If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!   Leave a review for the Foundr Podcast!    
Released:
Apr 11, 2015
Format:
Podcast episode

Titles in the series (100)

We interview hard to reach entrepreneurs. (Mark Cuban, Seth Godin, Tim Ferriss, Tony Robbins, Barbara Corcoran, Daymond John & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and spoken to some of the most successful entrepreneurs and founders in the world in the world to find out exactly what it takes to become a successful entrepreneur, so YOU can learn from them. Why this podcast? Because we're asking the same questions you want to know as an entrepreneur on their journey to building an extremely successful business. We're on the front-lines facing the daily battles you are. How do I get more customers? How do I scale my business? I want to start a business, but just don't know where to start? How did this person get millions of customers and make millions of dollars and have a such a massive impact on the world? Some of these entrepreneurs are very well known, and some not known at all and that’s the cool part! Here we will share with you our best interviews from Foundr magazine showcasing this persons processes, failures, critical lessons learnt and actionable strategies showing YOU how to build a successful business. This is NOT your AVERAGE everyday entrepreneurship podcast.